SEO for e-commerce focuses on optimizing online stores to attract shoppers who are ready to buy. It involves improving product pages, category structures, site speed, and search-friendly content. Effective SEO for e-commerce helps products rank higher in search results, making them easier to discover. By targeting buyer-focused keywords and enhancing user experience, SEO for e-commerce increases organic traffic, builds trust, and drives consistent sales growth without relying solely on paid advertising.