Hey fellow authors! I've just finished my third fantasy novel and I'm looking to step up my marketing game this time around. My previous releases didn't get much traction despite positive feedback from the few readers I managed to reach. I've been trying to handle all the promotion myself through social media and my tiny newsletter, but it's becoming clear I need professional help.
I'm considering hiring book marketing services but I'm completely overwhelmed by the options. There seem to be hundreds of companies promising bestseller status, but their packages range from $200 to several thousand dollars. How do I know which ones are legitimate and which are just taking advantage of desperate authors?
Has anyone worked with marketing professionals who delivered real results? I'm particularly interested in services that specialize in fantasy fiction and can help with Amazon visibility. My budget isn't huge (maybe $800-1000), so I need to make sure I'm investing wisely.
Also, what should I expect from a good book marketing service? Do they typically handle everything from social media to newsletter swaps, or should I be looking at specialized services for different aspects of promotion?
I've heard mixed things about Facebook ads versus BookBub, and I'm not sure which direction to go. Any recommendations based on personal experience would be greatly appreciated! I'm tired of writing books that nobody reads, but I also don't want to be scammed.